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1992年10月,受“复关”之说影响,不少人作出“进口彩电降价势在必行”的趋势估计,全国各大小商场经理对前景莫测的彩电市场顿生恐慌,从而产生了等待观望心理。诸暨市大小商场则争相倾销,以赚进为幸。当时任诸暨市供销贸易中心总经理、西施商场经理的陈银生却一下垫本600万元,反而库存了一大批25吋进口彩电。对他此举担忧者有之,看好戏者有之。但陈银生认定:各大小商场虽然赚了,但进口彩电已无库存,说明接下去会出现销售空档;再说,随着消费水平的提高,消费者对大屏幕彩电需求将增加……果如所料。在市场彩电普遍脱销之后,城乡消费者纷纷云集西施商场;各地商场纷纷来人来电要货;加之
In October 1992, influenced by the “re-opening”, many people made the trend of “imported color TV prices are imperative”. It was estimated that the large and small shopping mall managers in the country were panicking about the unpredictable color TV market, resulting in a panic. Waiting for a wait-and-see attitude. Zhuji City, the size of the mall is eager to dump, to make money fortunate. Chen Yinsheng, the general manager of Zhuji City’s supply and sales trade center and the manager of Xisheh Mall at the time, took a short-term investment of 6 million yuan. Instead, he stocked a large number of 25-inch imported color TV sets. Those who are worried about his move have a good view. However, Chen Yinsheng decided that although the shopping malls of various sizes have earned, the imported TV sets are no longer in stock, indicating that there will be a sales gap next time. Besides, as the consumption level increases, consumers’ demand for large-screen TVs will increase. material. After the general outsourcing of color TVs in the market, urban and rural consumers have gathered in Xishi malls; shopping malls across the country have come to call for goods; plus