优秀的营销传播概念或者是一个好的产品创新,或者是一个好的服务创新,或者是一个好的传播概念,它们或一举成就了一个企业、一个品牌,或一举转变了市场运行规则,值得我们思考借鉴。笔者总结出了另外10个优秀的营销传播概念,它们中虽然有的运作不好,但单从营销传播概念上来看,它们还是很优秀的。一个品牌(产品)的成功或失败有各方面因素,以下仅从营销传播概念角度分析。 1.风影——去屑不伤发应该说,一直以来,洗发水市场是一个 Outstanding marketing communication concept is either a good product innovation, or a good service innovation, or a good concept of communication, they or in one fell swoop of a business, a brand, or in one fell swoop changed the rules of the market, it is worth our Reflect to learn. The author summed up the other 10 excellent concept of marketing communications, although some of them are not working well, but from the concept of marketing communications point of view, they are still very good. The success or failure of a brand (product) has various factors, the following analysis from the perspective of marketing communication concept. 1. Feng Ying - dandruff does not hurt hair It should be said that the shampoo market has always been one