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2012年末出炉的最新数据显示,上海汽车荣威、MG双品牌2012年总销量突破20万辆、销售额超越200亿元。在车市平均增长率不足5%的大环境下,上海汽车同比20%的增长殊为难得。而200亿的销售额意味着,上海汽车的单车平均价格超过10万元,在自主品牌中是头一家。在车市低迷、自主品牌纷纷陷入增长瓶颈的当下,作为自主品牌后来者的上海汽车创造出这样的业绩说明什么?有人说上汽收购国际品牌做自主,起点就和别人不一样;有人说,上汽有实力、投入高;也有人说,懂营销、会卖车。这些说法我都赞同、也的确是上汽集团打造自主品牌的鲜明特点。但我更
The latest data released at the end of 2012 showed that the sales of Shanghai Automotive Roewe and MG dual brands exceeded 200,000 units in 2012, with sales exceeding 20 billion yuan. In the general environment where the average growth rate of the auto market is less than 5%, Shanghai Automotive’s 20% year-on-year growth is rare. The sales volume of 20 billion yuan means that the average price of bicycles for Shanghai Auto is more than 100,000 yuan, which is the first of its own brands. In the current downturn in the auto market and the growth of self-owned brands into the bottleneck, what does Shanghai Auto, as a latecomer of the self-owned brand, create such a performance statement? Some people say that SAIC acquired international brands to be autonomous, and the starting point is different from others. Some people say that SAIC has Strength and investment are high; others say that they understand marketing and sell cars. I agree with all these arguments and it is indeed the distinctive feature of SAIC Motor’s building its own brand. But I am more