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2010年以来的中国国产动画电影发展逐渐步入产业化布局与整合阶段,但仍处于动漫全产业链的较低端水平,其巨大的市场空间还有待开发。当前,动画电影消费有一定的滞后性,主要原因是中国动漫产业机制不完善、动漫文化传播具有局限性以及美日动画电影挤占中国市场。因而,完善动漫全产业链的产业机制,深入认识国产动画电影存在的优势与不足,对于国产动画电影发展具有一定的推动意义。
Since 2010, the development of domestic animation films in China has gradually entered the stage of industrialization and integration. However, it is still at the lower end of the animation industry chain and its huge market space needs to be developed. At present, there is a certain lag in the consumption of animation films, mainly due to the imperfect industrial mechanism of animation and cartoon in China, the limitations of the dissemination of animation and culture, and the crowding out of the U.S. and Japan animation films in the Chinese market. Therefore, perfecting the industrial mechanism of the animation industry chain and deeply understanding the advantages and disadvantages of domestic animation films have a certain impetus to the development of domestic animation films.