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打造强势牛仔生产、生活品牌,这是山东天雁服饰股份有限公司董事长李艳孜孜以求的目标。即将到来的3月,天雁旗下“迪尼姆(D nim)”品牌将携手中国著名时装设计师陈闻,在中国国际时装周2014秋冬系列发布中展示当代牛仔时尚。李艳对天雁的规划是:外贸和内销各占50%,加强自主品牌建设,外贸订单逐步转移到位于柬埔寨的工厂,一大重心是在上海设立上海天雁服饰股份公司,以此将内销品牌不断扩大,在做好国内市场的同时,稳固美国市场,拓展欧洲市场。
Create a strong cowboy production, life brand, which is Shandong Yan Yan Garments Co., Ltd. Chairman Yan Yan pursued the goal. The coming March, Tian Yan’s “D nim” brand will work with the famous Chinese fashion designer Chen Wen in the China International Fashion Week 2014 Fall Winter Collection to showcase contemporary denim fashion. Yan Yan’s plan for TianYan is that both foreign trade and domestic sales account for 50% of the total sales revenue, strengthening self-owned brand building and gradually shifting foreign trade orders to factories located in Cambodia. One of the major focuses is the establishment of Shanghai Tianyan Garments Co., Ltd. in Shanghai, Constantly expand the brand, while doing a good job in the domestic market, the United States to stabilize the market and expand the European market.