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名牌,顾名思义就是在市场上叫得响、有竞争力,并拥有卓著信誉和良好形象的产品品牌。名牌具有普通商品无可比拟的质量、技术、服务和信誉等优势,是高质量、高信誉、高市场占有率、高经济效益的综合代名词,是企业综合实力和地位的象征,是一种附加值极高的无形资产。据统计,现在市场上名牌产品与同档次的一般产品相比,其价格要高出10～30％。 随着社会主义市场经济体制的建立与完善,许多具有现代经营意识的企业家,纷纷实施名牌战略,争创名牌产品,以赢得市场,增强竞争力,提高占有率。但是,也有一些企业经营者对实施和推进名牌战略的意义认识不足,致使创名牌步入了误区。
Brand name, as the name suggests is the name of the ring in the market, competitive, and has a good reputation and a good image of the product brand. Brand name has the incomparable quality, technology, service and reputation of ordinary products. It is a synonym of high quality, high reputation, high market share and high economic efficiency, a symbol of comprehensive strength and status of enterprises, High value intangible assets. According to statistics, now on the market brand-name products with the same grade of general products, the price should be higher than 10 to 30%. With the establishment and perfection of the socialist market economic system, many entrepreneurs with modern management awareness have implemented brand-name strategies and brand-name products in order to win market share, enhance their competitiveness and increase their market share. However, there are also some business managers who lack of understanding of the significance of implementing and promoting the brand strategy, resulting in a brand-name brand into a misunderstanding.