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自媒体对大学生价值观导向具有全方位的影响,自媒体其开放性、草根性、便捷性、碎片化等特点,深受大学生欢迎。自媒体给大学生带来全新世界的同时,也给大学生的价值观带来了冲击。缺乏对网络信息的客观判断和掌控,在良莠不齐的信息中一些学生很容易迷失自我,出现价值观扭曲。都对大学生价值观教育有着消极影响,通过构建网上、网下联动机制,优化整合教育资源,转变教育理念,加强引导,稳固主导价值体系,从而极大的提高大学生价值观教育的实效性。
Since the media has a full range of impact on college students’ values, it has been widely welcomed by college students since its opening up, grassroots, convenience and fragmentation. Since the media to college students bring a new world, but also to the values of college students have brought the impact. Lack of objective judgment and control of network information, some students in the mixed information is very easy to lose themselves, distorted values. All have a negative impact on the education of values of college students. By building an online and offline linkage mechanism, optimizing the integration of educational resources, changing the educational concept, strengthening guidance and stabilizing the dominant value system, the effectiveness of college students’ values education is greatly improved.