本文针对数字信息时代的现实背景,分析了CIS的四大发展趋势:新媒体的诞生使得CIS体系发生了改变和拓展;数字时代出现的独特设计语言对CIS系统传播产生了新变化;在数字时代,企业形象及其品牌在推广和宣传的过程中可以借助更多的手段和方法,使传播更加的快速和有效,且更节约成本;国际化到本土化的发展。 This article analyzes the four major development trends of CIS in the digital information era: the birth of new media has led to the change and expansion of the CIS system; the unique design language in the digital age has brought new changes to the dissemination of CIS systems; in the digital age , Corporate image and its brand in the process of promotion and publicity by means of more means and methods to make communication more rapid and effective, and more cost savings; internationalization to the localization of development.