伴随着移动互联技术的快速发展,众筹作为一种商业模式为中小企业融资提供了新的渠道,为更多创意者和创新者提供了筹资和投资的机会。文章构建了一个评价众筹项目如何形成整体优势的钻石评价模型,具体包括四个关键要素:众筹者,众筹项目,众筹平台和投资者,以及两个变量:环境与政府。最后又分析了众筹钻石评价模型四个要素之间的逻辑关系。 With the rapid development of mobile Internet technology, crowdfunding has provided a new channel for SME financing as a business model and provided more creative and innovative opportunities for fund-raising and investment. The article builds a diamond evaluation model that evaluates how crowdfunding projects shape the overall advantage, including four key elements: crowdfunding, crowdfunding, crowdfunding platforms and investors, and two variables: the environment and the government. Finally, it analyzes the logical relationship between the four elements of crowdfunding diamond evaluation model.