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扬子晚报创刊6年,走了六大步,发行量年年上一个台阶,目前已达50多万份。扬子晚报事业发展的成功秘诀在哪里呢?我们以为,最值得记取的有一条:那就是办报人心中要永远装着读者群众。只有植根于群众之中,才能枝繁叶茂。因此,6年中,我们进行晚报的新闻改革,始终着力探究一个问题:如何在新时期使晚报让千百万读者喜爱?这一问题的解决,我们是分层次进行的。一、要不断从人民群众中汲取智慧和营养,建立一种让读者乐于为你献计献策的参与机制。
Yangtze Evening News started six years, took six steps, the circulation of a new year after year, now has reached more than 500,000 copies. Where is the secret to the success of the development of the Yangtze Evening Post? We think one of the best things to remember is that the newspaper reporter should always have a readership in his heart. Only rooted in the masses, to flourish. Therefore, in the six years since we carried out news reform in the evening newspaper, we have been constantly trying to explore the question of how to solve the problem of how to make the evening paper popular by millions of readers in the new era. First, we must continue to draw wisdom and nutrition from among the people and establish a participatory mechanism for readers willing to give advice and suggestions to you.