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行业竞争归根结底就是争夺用户的竞争,而渠道是实现这一最终目标的落脚点。信息产业部电信研究院通信政策与管理研究所高级咨询师陈鹏曾为多家移动运营商提供过渠道方面的咨询。“从广义来讲,运营商的渠道主要有五种形式,”陈鹏介绍,“第一种,运营商自有营业厅;第二种,网站;第三种,短信方式;第四种,社会渠道,包括邮局、电话亭或国美、中复等卖场;第五种,客户经理的面对面推销,这种方式主要针对大客户。”
In the final analysis, the industry competition is to compete for the user’s competition, and the channel is to achieve the ultimate goal of the end result. Chen Peng, a senior consultant at the Institute of Communication Policy and Management of the Telecommunications Research Institute of the Ministry of Information Industry, has provided consultation on channels for a number of mobile operators. “Broadly speaking, there are five main channels for operators, ” “Introduction of Chen Peng, ” the first one, the operator’s own business hall; the second, the website; the third, the text message mode; Four kinds of social channels, including post offices, telephone booths or Gome, the complex stores; the fifth, the client manager to face to face sales, this approach is mainly for large customers.