企业在制定价格或调整价格时必须考虑到消费者的心理反应。有时可把价格定得便宜些，而有时可把价格定得贵一些，以适应不同顾客的心理需要。人们的需求是多种多样的，总体上可分为心理需求和生理需求，并且不同的人有不同的需求。著名的心理学和经济学家马斯洛将人的需求... Enterprises in the development of the price or adjust the price must take into account the psychological reaction of consumers. Sometimes the price can be cheaper, and sometimes the price may be more expensive to meet the psychological needs of different customers. People’s needs are diverse and generally divided into psychological needs and physical needs, and different people have different needs. The well-known psychology and economist Maslow will be people’s needs ...