设计作品是高职艺术专业学生学习成果的重要体现形式。学生在高职教育学习过程中,将设计出大量的设计作用,提交一幅幅具有个性化、创意性的设计作品。但是,对于这些作品的管理与有效利用成为高职教学管理者思考的重点。本文从高职艺术设计学生作品多元化特性出发,探索了大数据时代下,学生作品科学化管理与营销的可行性策略。 Design work is an important manifestation of the learning achievement of vocational art students. Students in the process of learning in higher vocational education, will design a large number of design, submit a range of personalized, creative design work. However, the management and effective use of these works become the focus of higher vocational teaching managers. Based on the diversified characteristics of art design student work in higher vocational colleges, this paper explores the feasible strategies of scientific management and marketing of student works under the era of big data.