时下,药品类广告特别是医疗器械类广告充斥着各种媒体,这一点仅从央视每晚黄金时间播出电视剧的插片广告就可见一斑。药品广告不同于其他产品的广告,它事关百姓生命健康,因此加强对药品广告的监管,掌控药品广告的真实情况就显得尤为重要了。 Nowadays, drug advertisements, especially medical device ads, are flooded with various kinds of media. This is only evident in the episodes of TV commercials that are broadcast on prime time every night by CCTV. Drug advertisements are different from advertisements of other products, which are related to people’s life and health. Therefore, it is particularly important to strengthen the supervision of drug advertisements and control the real situation of drug advertisements.