市场概念从理论上来说是完善的,但实行起来是困难的,特别是很难适应个别的情况。美国对于在业务中采用市场概念的情况曾进行了几次调查:一次在60年代中期,所调查的大多数制造公司部采纳了当时的市场概念,即注意消费市场动态。所调查的公司的主要市场负责人特别是较大的公司和较小的公司的市场人员都确认同时期的市场概念。然而,就连这些较大的公司电没有采用 The market concept is perfect theoretically, but it is difficult to implement it, especially it is difficult to adapt to individual situations. The United States has conducted several investigations on the use of market concepts in its operations: In the mid-1960s, most of the manufacturing companies surveyed adopted the concept of the market at the time, ie, attention was paid to the dynamics of the consumer market. The principal market leaders of the surveyed companies, especially the larger companies and marketers of the smaller companies, confirmed the concept of the market at the same time. However, even these larger company powers are not used