参加学院奖很多年,我也算是学院奖的一位老兵。我认为学院奖是一个性价比很高的项目。现在的品牌强调年轻化,是因为如果不掌握年轻人的心,拿捏不准年轻人的品性和他的口味,品牌很有可能被淘汰。从这个角度讲,一个品牌会注重目标受众的年龄段。但是随着品牌的老化,人群也在老化。一个品牌相对于它的人群 I’ve been a college veteran for many years in college awards. I think the Academy Award is a very cost-effective project. Nowadays, the brand emphasizes rejuvenation because the brand is likely to be eliminated if it does not grasp the heart of young people and does not allow young people’s taste and taste. From this perspective, a brand will focus on the age group of the target audience. But as the brand ages, the population is aging too. A brand relative to its crowd