论文部分内容阅读
杭州金龙商厦自8月底采取“十点利”营销之招,掀起了消费者蜂拥而至抢购货物的狂潮,金龙的销售额直线上升,此招不仅引来杭城商家的非议,现在又引来了一批厂家的强烈抵制。厂家强烈抵制的措施之一便是断绝向金龙商厦供货。首先发难的是海南养生堂药业有限公司杭州经营部。该公司生产的一种龟鳖丸在杭州市场上的零售价是33.80元,而金龙“十点
Hangzhou Jinlong Commercial Building has adopted the “10 point profit” marketing approach since the end of August, setting off a frenzy of consumers rushing to buy goods. Jinlong’s sales have soared. This move has not only attracted criticism from Hangzhou’s businessmen, but also Induced a number of manufacturers strongly resisted. One of the measures that the manufacturers strongly resisted was to cut off supply to the Jinlong Commercial Building. The hardest hit was Hainan Yangshengtang Pharmaceutical Co., Ltd. Hangzhou Business Department. The retail price of a kind of turtle soup produced by the company in the Hangzhou market is 33.80 yuan, and Jinlong ”10 points