近来,一些世界著名公司不仅将消费者看作是享受型的上帝,更将其看作是创意型的上帝。他们聪明地利用消费者的创造力来设计和开发产品。那么他们是如何对此加以利用,由此又获得了何种优势呢?本文不仅可以回答上述问题,而且还能使人产生更多的思索。文章句式简单易懂。但如果我们平时对世界著名企业或对科技前沿动态关注不够的话,有关这方面的词汇会构成最大的阅读难点。读完文章后,大家不妨对着中文翻译,自己整理一下这些词汇,看看到底学了哪些新词。 Recently, some world-famous companies not only regard consumers as enjoyable gods, but also regard them as creative gods. They intelligently use consumer creativity to design and develop products. Then how did they use it and what advantages did they gain? This article can not only answer these questions, but also make people think more. The sentence pattern is easy to understand. However, if we usually do not pay enough attention to the world’s famous companies or the dynamic frontier of science and technology, words related to this aspect will constitute the greatest difficulty in reading. After reading the article, you may wish to translate into Chinese, put together these words and see what new words you learned.