在广告课程实践教学环节与市场日益紧密结合的当下,通过以赛促学的实践教学手法,能让学生更快融入社会发展的需求中,本文通过现阶段高校广告课程中以赛促学“利”的体现、高校广告课程中以赛促学的实践方式、高校广告课程中以赛促学实践教学的意义三个方面阐述了高校广告课程中以赛促学实践教学的研究方法。对广告课程的教学改革创新有重要的启示。 At the moment when the practice of advertising course is more and more closely integrated with the market, through practical teaching methods of race to promote learning, students can be more quickly integrated into the needs of social development. In this article, Lee ", college advertising courses in order to promote the practice of learning methods, college advertising courses to the significance of the game to promote the practice of teaching three aspects of college advertising courses to the game to promote learning practice teaching methods. There is an important enlightenment on teaching reform and innovation of advertising course.