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近些年来,C2C微商发展迅速却无相关的法律规定进行规制,产品质量缺陷、虚假宣传、价格体系混乱等问题突出,其原因在于C2C微商的法律地位模糊而存在较大争议。文章通过民商法律性质的比较,结合现阶段的社会背景及行业发展需要,探究C2C微商法律地位该如何界定,以期为相关领域的立法工作提供参考,进一步规范微商行业的运行,促进移动电商行业稳步健康发展。
In recent years, the rapid development of C2C micro-business has no relevant laws and regulations to regulate the product quality defects, false propaganda, the price system chaos and other issues prominent because of the legal status of C2C micro-business there is a big controversy. Based on the comparison of legal nature of civil and commercial law and the social background of the current stage and the needs of the development of the industry, this article explores how to define the legal status of C2C micro-business in order to provide references for the legislative work in related fields, further standardize the operation of micro-business industry and promote mobile E-commerce industry developed steadily and healthily.