在电子商务大潮滚滚而来的今天,许多中小企业盼望早日上网,但上网后发现自己网站的点击率不高,网络对企业的销售没有实质性的促进。其实,这是中小企业上网后普遍遇到的难题。影响网上营销因素分析网页设计的不尽合理造成这种情况的主要原因是:建站目的不明确。中小企业受自身条件的限制,对国内外信息产业的发展及其内在运行机制不甚了解,决定了他们在网站建设中带有一定的盲目性。正因为企业上网已成潮流,很多中小企业不待详细考察市场行情及企业自身情况,匆匆建站上网,但对网络运行的特点、所需条件及维护常识缺乏足够的了解。这种盲目性使企 Today, the tide of e-commerce billows, many small and medium-sized enterprises look forward to an early access to the Internet, but the Internet and found that their site’s clickthrough rate is not high, the network of corporate sales did not materially promote. In fact, this is generally encountered after SMEs access problems. Factors affecting the online marketing analysis Webpage design is not reasonable Reason for the main reason for this situation is: the purpose of building a station is not clear. Due to the limitations of their own conditions, SMEs do not have a good understanding of the development of the information industry at home and abroad as well as their inner operation mechanism, which determines that they have some blindness in the construction of the Web site. It is precisely because the Internet has become a trend of enterprises, many SMEs awaiting a detailed study of the market conditions and their own circumstances, hastily built station access, but the characteristics of the network operation, the required conditions and maintenance of common sense lack of adequate understanding. This blindness makes the enterprise