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随着我国互联网事业的飞速发展,“微时代”环境下,微博、微信、微电影等新型产业的诞生使广告营销策略产生了新的发展方向。新媒体时代的飞速发展促使广告营销有了更多的发展空间。本文针对“微时代”环境下广告营销的价值、问题及常见策略进行探究,供大家借鉴参考。
With the rapid development of Internet in China, the advent of new industries such as Weibo, WeChat and micro-movie has brought a new development trend in advertising marketing strategy. The rapid development of new media era has prompted advertising marketing has more room for development. This article probes into the value, problems and common tactics of advertising marketing under the “Micro Era” environment for your reference.