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近年来,报业寒冬论甚嚣尘上。纸媒发行量下滑、印刷成本上升、广告收入下降,确是不争的事实。然而,把“冬天是否真的来了”这个命题弄个水落石出并非报人的头等大事。无论是传统媒体还是新媒体,都在不断地发展变化,都面临着革故鼎新、转型升级的问题。正确认识和把握好转型升级之道,是媒体健康发展的需要,也是我们必须着力探索的课题。纸媒的转型升级,离不开采编业务中枢——编辑部门的改革创新。编辑部门强,
In recent years, the newspaper’s winter talk is rampant. Decline in paper media circulation, printing costs, advertising revenue decline, it is an indisputable fact. However, getting the truth that winter is coming really is not the top priority for reporting people. Both traditional media and new media are constantly evolving and are facing the problem of revolution and upgrading. Correctly understanding and grasping the road to transformation and upgrading is the need of a sound development of the media and an issue that we must strive to explore. The transformation and upgrading of paper media can not be separated from editing and editing business center - the reform and innovation of the editorial department. Edit department strong,