作为高校的重要专业,市场营销教学工作一直受到广泛的关注与重视。如何提高学生的学习兴趣、提升教学效果也是市场营销专业教学中面临的重要难题。在本论文中,笔者首先分析了微课在市场营销教学中应用的意义,而后探讨了微课在市场营销教学中的应用技巧。这对于未来高校市场营销专业教学的开展有一定的积极意义。 As an important major in colleges and universities, marketing teaching has been widely concerned and valued. How to improve the students’ interest in learning and how to improve the teaching effect are also important problems in marketing professional teaching. In this thesis, the author first analyzes the significance of using micro-class in marketing teaching and then discusses the application skills of micro-class in marketing teaching. This is of great significance to the marketing of higher education in the future.