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H7N9禽流感事件爆发于2013年3月,人民网在此时期刊发了多篇报道,且具有一定的研究意义。长久以来,无论是业界还是学界都对人民网新闻报道的平衡性进行了较多分析,然而除去质化研究外,我们的研究领域还缺乏对于量化研究的深入开展。因此,本文以人民网对H7N9禽流感的报道为例,运用内容分析法,深入分析人民网相关报道的平衡性。
The H7N9 bird flu incident broke out in March 2013, and People’s Daily published many reports during this period, which is of certain research significance. For a long time, both the industry and the academic circles have carried out more analysis on the balance of the news reports of People’s Daily Online. However, apart from the qualitative research, there is still a lack of further research on quantitative research in our field of study. Therefore, in this paper, the People’s Network of H7N9 bird flu reported as an example, the use of content analysis, in-depth analysis of the People’s Network reported the balance.