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先发制人是商场竞争中常用的一种手段,而后发制人的谋略多在敌强我弱时使用。如果运用得当,还可以以弱胜强。商场如战场,一时的妥协退让并不是最终的结局,只是赢得研究对手弱点的先机。这个时候要经得起时间、诱惑、乃至牺牲部分利益的考验,保持良好的心态,有针对性地采取还击以换取更大利益。从而也避免了与对手盲目硬拼所带来的伤害。后发者技谋中的“技”实质上指的就是创新,经过周密的市场调查,采取他山之石可以攻玉的指导方法,针对自身产品的特点以及在方针策略上找到新的突破口,量身制定创新的战略战术。文中提供了多种创新模式,并配合案例进行佐证的操作方式比较好,看起来比较严谨有说服力。但采写的深度如果能再拓宽一些就更好了。
Pre-emptive is a commonly used means of competition in shopping malls, and then the strategy of the striker and more in the enemy I am weak to use. If used properly, but also to weak strong. Shopping malls such as the battlefield, temporary concessions compromise is not the final outcome, but to win the vulnerability of research opponents. At this time, we should stand the test of time, temptation, sacrifice of part interests, maintain a good attitude, and take counter-offensive in return for greater interests. Thus avoiding the harm caused by blindly spell with opponents. The “technique” of the latecomers' skills refers essentially to innovation. After careful market investigation, he takes the guideline of tapping stones from other hills and can find new breakthroughs in the principles and strategies of his own products. Tailored to develop innovative strategies and tactics. The article provides a variety of innovative models, and with the case to prove that the operation is better, it seems more rigorous and convincing. But the depth of writing if we can broaden a little better.