现代人初见兴送名片。书和人初见也有“名片”,我指的是书封面封底的介绍语。这“名片”用于介绍作者、书的内容、评论者和出版人对书的评语等等。它不是简单地把过去的“内容简介”移出印到封面来,它带有鲜明的广告意图。名片这东西是有个性的。读不同人的名片,感觉有时会有很大差异,读不同的书的“名片”也是一样。 Modern people see cards. Books and people have seen “name cards” for the first time, and I refer to introductory language on the back cover of books. This “business card” is used to introduce the author, the contents of the book, commentaries and publishers’ comments on the book, and more. Instead of simply moving the past “introduction” to the cover, it has a distinct advertising intent. This business card is personalized. Reading different people’s business cards, sometimes feeling very different, read a different book “business card” is the same.