论文部分内容阅读
近年来,我国电子商务发展迅速,为推动国民经济的发展做出了较大贡献。面临电子商务的迅速发展和普及,农产品营销若要取得更加优异的成绩,必须引入先进技术,将传统营销模式逐步过渡到网络营销模式中,在满足时代发展需求的同时,实现农业的持续发展。基于此,本文以农产品网络营销体系构建作为主要研究内容,通过对农产品网络营销概念与特点进行分析,在结合这一营销模式开展的制约因素的基础上,对农产品网络营销体系的构建方法展开了深入研究。
In recent years, the rapid development of e-commerce in our country has made a great contribution to promoting the development of the national economy. Faced with the rapid development and popularization of e-commerce, in order to achieve even more outstanding achievements, agricultural products marketing must introduce advanced technologies to gradually shift the traditional marketing model to the network marketing model and meet the development needs of the times while realizing the sustainable development of agriculture. Based on this, this article takes the construction of agricultural product network marketing system as the main research content. By analyzing the concept and characteristics of agricultural product network marketing, based on the restrictive factors of this marketing model, the article builds the method of constructing agricultural product network marketing system In-depth study.