随着我国改革开放进程的不断深入和市场经济的逐步发展,企业经营环境正经历着重大的变化,具体表现为:经济全球化进程加快,信息化和网络化快速发展,技术进步日新月异,新的经营模式不断涌现,市场特性由结构性短缺向结构性过剩过渡,企业经营的方式由满足顾客需求向提升顾客价值转 With the deepening of China’s reform and opening up and the gradual development of the market economy, the business environment of the enterprise is undergoing major changes. The concrete manifestation is that the process of economic globalization is accelerating, the rapid development of informationization and networking, the rapid progress of technological progress, the new Business models continue to emerge, the market characteristics from structural shortages to the transition of structural surplus, business management by the way to meet customer demand to enhance customer value