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电视体育节目《武林风》是河南电视台以“传播民族文化,弘扬中华武术”为目的,持有“人无我有”的节目理念,充分利用地方资源优势,创办了以搏击擂台赛为主,融入一些娱乐因素的栏目。这一地方体育节目成为我国传统民族体育与现代大众文化完美结合的典型。《武林风》还一直不断提升节目的包装水平和拓宽传播渠道,进而更全面的满足观众的欣赏需求,其对我国传统民族体育的发展和推广起了不可替代的作用。因此,本文对该节目热播进行了分析,并深入研究了该节目的产品属性和营销思路,最后总结其播出的意义
TV sports program “Wulin style” is Henan television to “spread national culture, promote Chinese Wushu ” for the purpose of holding “people without me ” program concept, make full use of local resource advantages, founded the fight ring Match-based, into some entertainment elements of the column. This local sports program has become a typical example of the perfect combination of traditional national sports and modern popular culture in our country. Wulin Wind also continuously improves the package level of its programs and broadens the channels of communication so as to meet the audience’s appreciation needs more fully. It plays an irreplaceable role in the development and promotion of China’s traditional national sports. Therefore, this article has carried on the analysis to this program hotly, and has thoroughly studied the product attribute and the marketing mentality of this program, and finally summarizes the significance of its broadcast