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受众爱不爱看,喜不喜欢看,是衡量新闻报道质量好坏的一杆秤。在新闻媒体之间日趋激烈的抢夺新闻受众的争雄中,对于科技新闻这一专业性很强的新闻门类,了解受众的接受行为很有必要,这可以促使报道者在服务受众时有的放矢,有效改进科技新闻传播效果。受众接收行为的选择性所谓新闻受众,是指专门接收以由新闻媒介传播的“新闻”的受众。科技新闻受众是一个复杂、多样、多变的群体,他们中有工人、有农民、有知识分子、还有学生。他们在接收新闻时非常主动、自由。什么时候接收、什么地点接收、采用什么方式接收和接收什么内容,可以不受任何强制性限制。因此,受众在接受新闻时,表现出的最明显的特征就是选择性。对媒介媒体的选择。据统计,我国报纸有2100余种、期刊9000余种,还有不计其数的电视台、广播电台、电脑网络
Audience love does not like to see, like it or not, is a measure of the quality of news reports a scale. In the increasingly fierce competition among news media for snatching news audiences, it is necessary to understand the acceptability of audiences in the highly specialized news categories of science news, which can help reporters to be targeted and effective in serving their audiences Improve the effect of science and technology news dissemination. Selectiveness of audience reception The so-called news audience refers to the “news” audience that is specifically accepted for transmission by the news media. The audience for science and technology news is a complex, varied and changeable group of people, including workers, peasants, intellectuals and students. They are very active and free when they receive news. When to receive, what place to receive, what to receive and receive what content, without any mandatory restrictions. Therefore, the most obvious feature that audiences exhibit when they receive news is selectivity. The choice of media media. According to statistics, there are more than 2,100 kinds of newspapers in our country, over 9,000 kinds of periodicals, as well as countless television stations, radio stations, computer networks