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“福娃”作为北京奥运的一个象征,在北京奥运的传播中将扮演着不可忽略的重要角色。本文试图从认知角度出发,运用空间合成理论分析五个福娃的隐喻意义,挖掘其在文化传播与交流中的作用。
As a symbol of Beijing Olympic Games, “Fuwa” will play an important role that can not be ignored in the dissemination of Beijing Olympic Games. This article attempts to use the theory of spatial synthesis to analyze the metaphorical meanings of the five Fuwa from the cognitive perspective and explore its role in cultural communication and exchange.