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通过对新浪微博中关于雷锋精神微博的观察与分析,总结雷锋精神微博的内容、功能和特点,在此基础上探索青年网络政治参与视野中,青年参与正向偶像传播的基本特点及一般规律。研究表明,微博技术放大了正向偶像传播的功能,表达了民众,特别是青年群体在传播正面价值上的主流倾向;雷锋精神微博的地域差异性,显示了经济社会发展对正向偶像传播的积极作用,青年群体对于雷锋精神微博的参与,表明参与正向偶像传播是当代青年网络政治参与中重要的组成部分,代表着青年网络政治参与的正向因素;而整体上在青年网络政治参与活动中,对于正向偶像的关注程度还明显不够,需要特别注意。
Through the observation and analysis of the Sina Weibo, we can summarize the contents, functions and features of the Leifeng Spirit Weibo and explore the basic characteristics of young people participating in the positive idol transmission in the perspective of youth political participation. General law. The research shows that Weibo technology enlarges the function of positive idol communication and expresses the mainstream tendency of the populace, especially young people in spreading positive value. The regional difference of Leifeng spirit microblogging shows that the economic and social development has a positive impact on the positive idol The positive role of communication and youth groups in the participation of Leifeng’s Spirit Weibo show that participating in the transmission of positive idol is an important component of contemporary youth network politics participation and represents the positive factor of young people’s political participation in the network. Political participation in activities, the level of concern for the positive idol is obviously not enough, need special attention.