日前,中华商标协会秘书长王培章受邀出席由中国建筑材料流通协会主办、中国建筑材料流通协会电供暖专业委员会承办的中国电供暖创新发展高峰论坛,并发表演讲。王培章认为,商标与品牌,一个是法律概念,一个是经济学概念,商标与品牌在使用过程中,实现融合统一,形成一致。即一旦商标使用于商品服务,商标就是品牌,品牌就是商标。所以,商标因使用而成为品牌,品牌因注册而得到法律保护。他指出,每一个企业,都要对自己的商标品牌做出顶层设计,制定与自己企业发展现 Recently, Wang Peizhang, secretary general of the China Trademark Association, was invited to attend the China Electricity Heating Innovation and Development Forum hosted by China Building Materials Circulation Association and the Electric Heating Committee of China Building Materials Circulation Association and delivered a speech. Wang Peizhang that trademarks and brands, one is the concept of law, one is the concept of economics, trademarks and brands in the use of the process, to achieve convergence and unity, the formation of a consensus. That is, once a trademark is used for goods and services, a trademark is a brand and a brand is a trademark. Therefore, the trademark becomes a brand due to its use, and the brand is protected by law for registration. He pointed out that every enterprise must make its top brand design and develop its own business development