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随着我国社会经济的迅速发展,各个企业之间的市场竞争越来越激烈,而许多小微企业就因为竞争条件不高,最终在这场竞争之中被淘汰。通常小微企业是指小型企业、微型企业以及家庭作坊式企业,这些小微企业大多数都呈现出规模较小、设施不全以及管理不善等现象,尤其是营销管理方面存在着一系列问题。为确保小微企业的持续性发展,就必须通过加强其市场营销管理,使其能够在市场竞争中占据有利条件。鉴于此,本文就针对小微企业市场营销管理的现状做一些分析,并提出相应对策以供参考,希望能为小微企业市场营销管理提供有效参考价值。
With the rapid socio-economic development in our country, the market competition among various enterprises is getting fiercer and fiercer. However, many small and micro-enterprises are eventually eliminated in this competition because of their low competition conditions. Generally, small and micro enterprises refer to small enterprises, micro enterprises and family-owned enterprises. Most of these small and micro enterprises present phenomena of small scale, incomplete facilities and poor management. In particular, there are a series of problems in marketing management. In order to ensure the sustainable development of small and micro enterprises, we must strengthen their marketing management so that they can occupy favorable conditions in the market competition. In view of this, this article makes some analysis on the status quo of marketing management for small and micro enterprises, and puts forward corresponding countermeasures for reference, hoping to provide an effective reference value for the marketing management of small and micro enterprises.