进入新千年,公共健康危机的发生、慢性病的流行、人们健康意识的提高,媒介经营体制的改革,使我国的健康传播实践活动如火如荼的展开,健康传播作为传播之网的组成线条,其密度、强度和功能逐渐呈现出来。健康传播研究,在中国内地近十多年来一直处于传播学者缺席的状态,也随之有较大改善。从数量上来说,健康传媒已经由过去的"短缺时 Entering the new millennium, the occurrence of public health crisis, the prevalence of chronic diseases, the improvement of people’s health awareness, and the reform of the media management system have enabled China’s health communication practice activities to flourish. Health communication, as a component of the communication network, has its density, Strength and function gradually emerged. Research on health communication has been in the absence of communication scholars in mainland China for more than a decade. It has also been greatly improved. Quantitatively speaking, health media has already gone from the past