在当前商业文化的影响之下,商业广告语言更多地体现了商家急功近利的心理。在广告语言上更多地使用比较直白的阐释性语言,缺少感性特征和想象空间,导致的结果是听众的疏离和广告效果的不明显。鉴于目前商业广告在语言使用上的这种不足,我们认为可以采用启示性的语言解决商业广告庸俗化的问题。 Under the influence of the current business culture, commercial advertising language more reflects the quick success of the business mentality. The more explicit use of plain language in the advertising language, the lack of perceptual characteristics and imagination, the result is the audience alienation and advertising effect is not obvious. In view of the current lack of commercial use of language in our country, we believe that the implicit language can be used to solve the problem of vulgar commercial advertising.