Is 2021 the Best Opportunity for Domestic Perfumes to Stand Out?

来源 :日用化学品科学(英文版) | 被引量 : 0次 | 上传用户:pgglankejianxin
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Many vendors are selling colorful perfume bottles at night markets in second-tier, third-tier and even lower level cities. You may find almost all well-known brands there such as Chanel, Dior, Guerlain and Jo Malone. However, these brands are sold at a quite low price. In fact, the polarization of domestic perfume industry is very serious. The majority of domestic perfumes, comparing with the high-end international perfumes worth of over 1,000 yuan, are at the bottom of the pyramid and cannot be regarded as brands. Part of such perfumes are still the copies of outer look and scent.
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