一２０世纪８０年代中期，日本一家著名的广告媒体博报堂经过大量的市场调查，发现了他们经营的不顺利就在于不了解当今消费者的层次分化和专业倾向。为此，他们提出了“分众时代”的名言。他们认为，随着时代的变化，人们的消费结构已由单一的、大批量的大众消费转变为多样化 In the mid 1980s, after a large number of market surveys conducted by a well-known Japanese advertising media, Bo Baotang, they found that their business did not go well because they did not understand the level of differentiation and professionalism of today’s consumers. To this end, they put forward the “Focus of Focus” famous. They think that with the changes of the times, people’s consumption structure has been transformed from a single, mass-scale mass consumption into diversification