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我国新闻传媒文化领域的一元化格局正在被打破,主流新闻传媒文化受到挑战,新闻传播文化呈现出大众化、知性化的多元化倾向。长期以来,新闻传媒的大众化与娱乐化是学界谈论的焦点,而本文作者认为,新闻娱乐化只是当前新闻传播多维趋势中的一个方向,还有另一个方向值得引起我们重视,即新闻传播的知性化趋势。本文将从新闻传播的知性化的表现与形式、新闻传媒文化的知性化以及新闻传媒文化知性化的意义及其发展三个方面论述新闻传媒文化的知性化趋势。
The unitary pattern in the field of news media culture in our country is being broken, the mainstream news media culture is challenged, and the media of news dissemination shows the diversified tendency of popularization and intellectualization. For a long time, the popularization and entertaining of the news media is the focus of discussion in the academic circle. However, the author of this article believes that the entertaining of news is only one direction in the multidimensional trend of news media. Another aspect deserves our attention, namely, the intellectual Trend. This article will discuss the intellectualization trend of news media culture from three aspects: the intellectual performance and form of news communication, the intellectualization of news media culture, the significance of intellectual media culture’s intellectualization and its development.