市场调研在全球范围内日益受到重视。但是由于种种原因,市场调研中除了不可避免的误差外,还有一些误区,会导致市场调研的失败。第一宗罪:忽视了市场调研的重要性目前,我国有许多企业,尤其是中小企业认为市场调研可有可无,同时市场调研代价高昂,且调研业绩不明显,而更愿意将资源投在产品开发、培训和设备的更新改造上。还有 Market research is increasingly valued worldwide. However, due to various reasons, market research in addition to the inevitable errors, there are some errors, will lead to the failure of market research. The first sin: ignoring the importance of market research At present, many enterprises in our country, especially SMEs that market research dispensable, while market research costs are high, and the research performance is not obvious, and are more willing to invest in resources Product development, training and equipment upgrading. and also