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当今只要我们打开电视机,琳琅满目的电视广告就像商品一样冲击着我们的视觉、听觉,可以说一打开电视,电视广告无孔不入,尤其是名人代言的电视广告是真是假消费者无从辨别。人们一提到电视广告第一直觉就是厌烦,想赶快转台。本文主要探讨的是如何提高名人电视广告的有效说服,只有说服消费者喜欢看名人电视广告,才会达到广告主的最终目的推销商品。
Nowadays, as long as we turn on the television set, the numerous television commercials impact the visual and audible products like commodities. As soon as we turn on the television and the television advertisements are ubiquitous, especially celebrity endorsers television advertisements are really fake consumers can not tell. As soon as people mention the first instinct of TV commercials, they are annoyed and want to quickly turn to Taiwan. This article focuses on how to improve the effective persuasion of celebrity TV ads, only to convince consumers to watch celebrity TV ads, advertisers will reach the ultimate goal of selling products.