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航企集体“封杀”去哪儿,随着各航企纷纷跟进,事件已愈演愈烈。从2015年初开始降代理费到后来国航的网络售票平台规范通知,再到此次“封杀”事件,显然又是一次航企与OTA票代关于网络售票主动权的博弈。在拥有用户资源就拥有市场主动权的互联网时代,航企已经意识到以往过于倚重于票代,并一直在寻找变革的契机,想要在网络售票方面占据更大的主动权。特别是在“提直降代”的背景下,提升网络直销显得尤为迫
Airline collective “blocked ” where to go, with all airlines have follow-up, the incident has intensified. From the beginning of 2015 to reduce the agency fee to later Air China’s network ticket platform specification notice, to the “ban ” incident, it is clearly a flight between the airline and OTA tickets on the network ticket initiative. In the era of the Internet, which possesses market power with user resources, Air China has realized that in the past, it had relied too heavily on ticket sales and was always looking for opportunities for change. It wanted to take greater initiative in online ticket sales. Especially in the “straight down” in the context of improving network marketing is even more urgent