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评判一个国家是否发达开放,并不仅仅依据政治与经济,国家的整体发辰同样与体育密不可分。从1949年到改革开放,再到如今的21世纪,中国的体育新闻经过了不同阶段的洗礼与发展,每一阶段的体育新闻发展状况都与当时的社会背景紧密联系在一起。比如新中国成立后到改革开放前这一阶段,国家的政治氛围浓厚,各项活动都受到政治的约束,体育新闻同样以宣传政治思想为主,多注重传播体育比赛结果;改革开放后,中国由计划经济逐步走向市场经济,体育新闻的政治色彩逐渐减退,趋向大众化,体育新闻事业作为一个新兴的行业开始迅速发展。体育新闻在市场化进程中不可避免会遇到多种问题。本文主要对体育新闻适应市场的转型路径进行详细分析,剖析体育新闻的状况及当下存在的问题。
To judge whether a country is developed and open is not based solely on politics and economy. The overall national censorship is also inseparable from sports. From 1949 to the reform and opening up, to today’s 21st century, China’s sports news has undergone different stages of baptism and development. The development of sports news at each stage is closely linked with the current social background. For example, after the founding of New China to the stage before the reform and opening up, the political atmosphere of the country was strong and all activities were subject to political constraints. Sports news also focused on propagating political ideas and paid more attention to the results of sports competitions. After the reform and opening up, China From a planned economy to a market economy, sports news gradually diminishes in popularity and tends to popularize. As a new industry, sports journalism begins to develop rapidly. Sports news inevitably encounters many problems in the marketization process. This article analyzes the sports news adapt to the market transformation path in detail, analyzing the status of sports news and the current problems.