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汽车电商在当前看是互联网媒体一厢情愿的设想,在汽车销售和服务过程中不扮演关键角色2013年“双11”购物大战期间,汽车行业也交了一份不错的答卷。相比2012年奔驰Smart和江淮悦悦的试水不同,众多品牌一连串的销售数字确实让人心动。难怪,汽车电商取代传统汽车渠道的论断袭来。2014年上汽代表主机企业投巨资首批尝试电商业务,笔者私下一直认为,汽车电商不产生增值价值,不会取代传统渠道模式。1.互联网靠什么集中促进了客户的线上成交?是秒杀的优惠价格!这
Car dealers now look at the Internet media wishful thinking, car sales and service does not play a key role in the process during the “Double 11” shopping wars, the automotive industry also handed over a good answer. Compared to Mercedes-Benz Smart in 2012 and JAC Wyatt test water is different, many brands a series of sales figures really exciting. No wonder, the auto electricity supplier to replace the traditional car channel theory hit. 2014 SAIC on behalf of the host business invested heavily in the first attempt to e-commerce business, the author privately has always believed that car e-commerce does not produce added value, will not replace the traditional channel model. 1. Internet rely on what concentration to promote the customer’s online transactions is spike discount price!