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毋庸置疑,汽车的线上市场并不成熟,但商机已经慢慢显现。整车厂家纷纷开始通过各种适合自己的模式,探索这个新渠道,力求能够在新市场中率先分得一杯羹。2012年4月,江淮汽车天猫旗舰店正式开业,推出了一款被称为“中国网销第一车”的微型车——江淮悦悦,从而构建了“悦悦模式”。悦悦转战线上最早,悦悦只在线下销售,但一度不被市场接受。江淮作为自主品牌,消费者对其整体品牌形象的认知度并不高,他们
Needless to say, the car’s online market is not mature, but business opportunities have slowly emerged. Vehicle manufacturers have started to explore this new channel through a variety of suitable models, and strive to take the lead in the new market share. In April 2012, Jianghuai’s Lynx flagship store was officially opened with the introduction of a mini-car known as “China’s first car for Internet sales” - JAC Yue Yue, thus building a “Yue Yue Mode” . Yue Yue fought the earliest line, Yue Yue only online sales, but was not accepted by the market. JAC as its own brand, consumer awareness of the overall brand image is not high, they