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物联网自2009年被纳入国家五大战略新兴行业当中,成为网络发展的未来模式,在中国颇受欢迎。基于互联网载体之上,为更好地适应互联网市场营销发展,运用物联网技术,延伸互联网销售渠道已成一种发展必然,物联网技术下的市场营销对互联网具有极大推动作用。笔者从物联网发展的背景出发,分析了互联网市场营销工作中存在的问题,进一步作出了新时代物联网技术下互联网的市场营销思考。
Internet of things since 2009 was included in the country’s five strategic emerging industries, become the future mode of network development, popular in China. Based on the Internet carrier, in order to better adapt to the development of Internet marketing, the use of Internet of Things technology, the extension of Internet sales channels has become an inevitable development, Internet marketing technology under the Internet technology has a great role in promoting. Based on the background of the development of the Internet of things, the author analyzes the existing problems in the Internet marketing work and further makes the marketing thinking of the Internet under the Internet of things technology in the new era.