新浪、腾讯、网易、搜狐这四大门户网站微博吸引了中国绝大部分的微博用户,而这四家微博出于自身发展策略、市场定位等方面的考虑,呈现出各自不同的特点,吸引了不同的用户,走上了差异化的发展道路。本文从这四大微博的自身特点、微博平台、营销策略等方面的进行比较分析,进行差异化研究,探讨他们不同的发展策略。 Sina, Tencent, Netease, Sohu these four major portals microblogging has attracted most of China’s Weibo users, and these four Weibo for its own development strategy, market positioning and other considerations, showing their different characteristics , Has attracted different users, embarked on a differentiated path of development. This article from the four major micro-Bo’s own characteristics, microblogging platform, marketing strategy and other aspects of comparative analysis of differences in research to explore their different development strategies.