“宁可失利,不可失地!”这是我省最大的进出口公司浙江国贸集团公司今年提出的营销战略。浙江是开放型经济大省,外贸是浙江经济增长最重要的动力。在国际国内形势出现不少新的复杂因素,出口形势困难的情形下,我省许多企业确立“保存了市场份额等于保存了未来发展空间”的理念,正在从战略到战术,开展一场传统市场保卫战、新兴市场开拓战,想方设法拓市场促外贸。 “Would rather defeat, must not lose ground!” This is the province’s largest import and export company Zhejiang International Trade Group proposed this year’s marketing strategy. Zhejiang is a large open economy and foreign trade is the most important driving force for economic growth in Zhejiang. In the international and domestic situation, there are many new complexities, the export situation is difficult circumstances, many enterprises in our province established “saved the market share is equal to the preservation of the space for future development ” concept, is from strategy to tactics, to carry out a Defend the traditional markets and open up new markets, and find ways to expand markets and promote foreign trade.