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网络促销是图书传播的强有力工具,畅销书尤其需要借助这一新兴手段。本文从《达·芬奇密码》中文网站的技术层面和内容构成入手,分析了网络促销图书的功能、效果及形式。通过点击量、峰谷时段数据等,勾勒其吸引读者注意的内在因素,提出该书在网络促销及承载方式上仍可拓展的空间和增加的手段;同时也为我国出版发行界借鉴这一方式提出了参考范例。
Internet marketing is a powerful tool for the spread of books, and bestsellers especially need this emerging tool. This article starts with the technical level and composition of the Chinese website of Da Vinci Code, and analyzes the functions, effects and forms of online promotional books. Through the traffic volume and peak valley data, it outlines the internal factors that attract readers’ attention and puts forward the space and measures that the book can still expand on the network promotion and bearer methods. At the same time, it also draws lessons from this mode for the publishing industry in our country Proposed reference example.